There are over a billion websites on the internet today. Many of these websites compete for the same audience in the same space or industry.
In order to get above the competition, many website owners and managers stress over online marketing. Finding new audiences and creating a good impression are common challenges.
One big debate involves the use of SEO and SMM. Quite often, people get so caught up with either one that they miss an important point: the most effective digital marketing have both an optimised website along with a social media presence.
Read on to learn why you should be using both in your digital marketing campaigns.
Search engine optimisation, or SEO, is one of the most tried and true methods of digital marketing. SEO is a set of methods that optimise a website for search engines. Following a few simple principles like using keywords and meta-tags, SEO is designed to help search engines to find and catalog the website.
SEO has become extremely important for organic search related marketing. Before social media, SEO was the primary form of organic marketing. It remains important today for websites looking to reach new audiences without having to pay for advertising.
After the introduction of social media websites like Facebook, Twitter, and Instagram, it didn't take long for marketers to recognise the potential of social media marketing. These days, SMM is popular.
Websites and online businesses will create posts and pages to attract new audiences. This can be an effective way to authentically promote the brand, products and services, and other important parts of a business.
Marketing on social media can rely on word-of-mouth advertising, often making it cheaper and more engaging than traditional forms of marketing. Paid advertising on social media is also common in SMM.
The Advantages of SEO And SMM Together
People sometimes assume they can only use SEO or SMM. In truth, both of these methods can complement each other.
Any effective digital campaign should be concerned with reaching new audiences. Quite often, different audiences will use different sources to find a website. Some people might use social media while others might use search engines.
Using these methods together can increase a campaign's reach. Each provides a way for new audiences to reach a particular website.
It's also important to remain competitive. Both SEO and SMM are time tested marketing methods used by countless websites. Any campaign that doesn't use both will be at a severe disadvantage.
Finally, the two can support each other. For example, good SMM can drive traffic to a website, which helps the site's overall SEO.
SEO is still important today, while SMM is expected to continue to grow in the future. Using both will keep your digital campaigns current and effective.
The One-Two Punch
Resist the temptation to see SEO and SMM as opposites. Effective digital campaigns require both casts a larger net to reach new audiences.
Since both are easy to set up, take the plunge and create winning SEO and SMM campaigns.
Need a hand creating, launching or optimising your campaign? Just get in touch and as always, we'll more than happy to help you get results.
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