You are likely to hear about Content Marketing quite often this year, particularly since anyone responsible for promoting a business or generating leads will be using this strategic approach even more so than 2016.
Albeit its reported success, very few marketers or business owners have a documented content marketing strategy including clear business goals or critical measurements.
The following video takes you through a simplified scenario of content marketing in the B2B industry.
Interestingly enough, it isn't too dissimilar to B2C practices, except a slightly different mix of social media channels and formats used.
To run a productive and scalable content marketing strategy, ask yourself the following questions:
What is the purpose and goals of our content marketing strategy?
Who are we creating content for, how will they get it and most importantly, how will they benefit?
What is the story we want to tell? Be as specific and unique as you can. Remember, the content has to be, above all, valuable to your audience.
How will we structure and manage the process of creating, implementing and broadcasting the content?
How will we measure performance, report and continually optimise our efforts?
Are there any other areas you consider necessary for delivering a successful content marketing strategy? I'd love to read them below.
In the meantime, you know where to find us if you need a hand developing and implementing your content strategy.
No doubt it'll be a productive and fun process!
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