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April 11, 2017

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B2B Content Marketing Trends

9 Jan 2017

You are likely to hear about Content Marketing quite often this year, particularly since anyone responsible for promoting a business or generating leads will be using this strategic approach even more so than 2016.


Albeit its reported success, very few marketers or business owners have a documented content marketing strategy including clear business goals or critical measurements.


The following video takes you through a simplified scenario of content marketing in the B2B industry.  ​


Interestingly enough, it isn't too dissimilar to B2C practices, except a slightly different mix of social media channels and formats used.


To run a productive and scalable content marketing strategy, ask yourself the following questions:

  • What is the purpose and goals of our content marketing strategy?

  • Who are we creating content for, how will they get it and most importantly, how will they benefit?

  • What is the story we want to tell? Be as specific and unique as you can. Remember, the content has to be, above all, valuable to your audience. 

  • How will we structure and manage the process of creating, implementing and broadcasting the content?

  • How will we measure performance, report and continually optimise our efforts?


Are there any other areas you consider necessary for delivering a successful content marketing strategy?  I'd love to read them below.


In the meantime, you know where to find us if you need a hand developing and implementing your content strategy.


No doubt it'll be a productive and fun process!



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